GET IT FROM GRIP : Region vs Region

This month we put the metro regions head to head as we explore sales rates, overall marketshare pricing and product.

QUICK FACTS :

➡️ Sales Rates : We are starting to see the South East and North strengthen. Whilst the West and Geelong remain challenged, rates have increased marginally over the early months of 2025.

➡️ Marketshare : As a result of above, the South East and North are outselling their share of total available supply.

➡️ Price and Product : The South East’s median lot price sits 15%-20% above that of the other regions whilst the North recorded the most compact median lot size last month.

Sales Rates, Marketshare, Pricing & Product

Sales Rates

The South East has lead the charge with incremental improvemnts to sales rates over the past 12 months. The North saww the strongest improvement over the Q1 period with Geeong also outperforming it’s Q4 2024 recorded rate per project.

Sales Rates

Sales sat at a rate of at 5.1 per per project across Melbourne and Geelong at the end of March.

With the West carrying the largest proportion of avaiable stock aross th Metro regions, improvement in this corridor will be the key driver of further improvement in the overall rate.

Marketshare

March saw a significant volume of new stock added to stocklists across all regions with higher than average new releases recorded.

The South East and North are outselling their relative proportions of available stock whilst the West carries 40% of all available stock but only recorded 32% of overall sales for March. Similarly, Geelong holds 16% of stock but only delivred 10% of overall sales.